TYPE FOR TYPE : Custom typeface solutions for modern visual identities

Product details

• Format Hardback | 300 pages
• Dimensions 185 x 255 x 27.94mm | 1,160g
• Publication date 10 Dec 2019
• Publisher 
• Publication City/Country Hong Kong, Hong Kong
• Language English
• ISBN10 9887903426
• ISBN13 9789887903420
• The business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing its unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brand over the long term.

  Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, with insights into key processes and techniques to inspire both designers and clients alike.

Giá sản phẩm trên đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng)…..