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545.000đ
Strategic Brand Mgmnt Ver Pie For students, managers and senior executives studying Brand Management. Keller’s market…
Công ty phát hành | Pearson Education |
Nhà xuất bản | Pearson Education |
Tác giả | Kevin Keller |
Loại bìa | Paperback |
Số trang | 600 |
Ngày xuất bản | 10-2012 |
ISBN-13 | 9780273779414 |
SKU | 2291383690812 |
Strategic Brand Mgmnt Ver Pie
For students, managers and senior executives studying Brand Management.
Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
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