Nudge: Improving Decisions About Health, Wealth, and Happiness

In the international best seller The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, rigorous reporting and rich storytelling to explain how we can get better at the things we do. The result is a groundbreaking exploration of the science of productivity. A group of data scientists at Google embark on a four-year study of how the best teams function and find that how a group interacts is much more important than who is in the group. A marine corps general, faced with low morale among recruits, reimagines boot camp – and discovers that instilling a ‘bias toward action’ can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney’s Frozen are on the brink of catastrophe – until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation: these are the things that separate the merely busy from the genuinely productive. At the core of Smarter Faster Better are eight key concepts – from motivation and goal setting to focus and decision making – that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology and behavioural eco­nomics – as well as the experiences of CEOs, educational reformers, four-star generals, airplane pilots and Broadway songwriters – this painstakingly researched book explains that the most productive people, companies and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways.