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Do You Want to Keep Your Customers Forever?

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This classic article shows how to make mass customization and efficient and personal marketing work by putting the…

Tới nơi bán
Công ty phát hành Ingram Academic Services
Nhà xuất bản Harvard Business Press
B. Joseph Pine, Martha Rogers, Don Peppers
Ngày xuất bản 07-2010
ISBN-13 9781422140277
Kích thước 108 x 166 x 7.11 mm
Nhà xuất bản Harvard Business Review Press
Loại bìa Paperback
Số trang 96
SKU 5166037842701

Giới thiệu sách Do You Want to Keep Your Customers Forever?

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a “learning relationship.” Over time, this ongoing relationship allows your company to meet a customer’s changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

* Giá sản phẩm trên đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ..

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