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Crush It!: Why Now Is The Time To Cash In On Your Passion

Online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the Internet – just as he has done to build his family’s wine store from a $4 million business to a $50 million one.

Crush It! Turning Your Passion Into Profit In A Digital World is the first of a multi-book deal with Gary Vaynerchuk, a 33-year-old entrepreneur who grew his family wine business from $4 million to $45 million in five years. The book will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances – including the Today Show, Late Night With Conan O’Brien, and Ellen – consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”