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Từ những chiếc ô tô bị lãng quên, thuốc hút cho đến đồ ăn và nhiều thứ khác, bộ sưu tập quảng cáo in đầy màu sắc này khám phá thế giới rộng lớn, tuyệt vời của Americana thập niên 60.

Americana in Full Bloom

To the moon and back with advertising in the 1960s

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets – “just add water”—while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, , and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads
From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.