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Simplify: How the Best Businesses in the World Succeed

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For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business…

Tới nơi bán
Công ty phát hành Little, Brown Books
Nhà xuất bản Piatkus
Richard Koch
Ngày xuất bản 07-2018
ISBN-13 9780349411866
Kích thước

19.9 x 2.1 x 13 cm

Loại bìa Paperback
Số trang 305
SKU 1983630872935

Giới thiệu sách Simplify: How the Best Businesses in the World Succeed

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price – consider budget flights stripped of all extras that still take you from A to B – creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company’s potential to simplify, and enrich the world.

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